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The
Internet Promise
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We all
react to the promise of the Internet
and want those
wonderful benefits for ourselves.
Who wouldn’t want FREE advertising?
Who wouldn’t want to reach out to millions of
motivated customers with a simple mouse click?
So what happens is that thousands of real estate
agents and brokers as well as thousands, possibly millions
of other large and small businesses leap out into
Cyberspace and wait for the good times to roll, but
nothing happens. Whose fault is that?
WAS
THE PROMISE A LIE?
The promise
is real but it is not as easy to accomplish, as some
people seem to think or hope it is.
As a real estate professional, what would you say
to a customer who bought a $400,000 home from you a month
ago and is now complaining that you sold him a bill of
goods because he cannot turn around and sell his house
today for $1,000,000?
You might tell this client that his expectations
are unrealistic. If
his location would sustain it, you might advise him to
upgrade his property in order to justify the price he
wants. Or, if he is in California, you might advise him to just sit
tight for a few years and he will probably get all that he
wants and more.
FOLLOW
THE YELLOW BRICK ROAD
For those
who want to enjoy all of the benefits that the Internet
has to offer, I advise that you take a practical approach
and follow the rules for Web design, marketing and
advertising that will get you where you want to go.
Our Website at http://www.sellrealestate.net
is a tutorial for real estate professionals who want the
Internet to work.
Until you
develop an effective marketing package, it is all pretty
much a waste of time and money.
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All
of the marketing and advertising opportunities
available to us before the Internet are still here
and make up what is called “The Traditional
Advertising World.”
The Internet benefits we would all love to
enjoy, i.e. FREE advertising that targets motivated
prospects is known as “Internet Marketing.”
Internet Marketing includes good search
engine placement for your Website and Email
marketing to an opt-in database.
Most Web owners rely on Traditional
Advertising to drive prospective customers to their
Website. Relatively
few Web owners have custom Websites that actually
help them use Traditional Advertising to segue into
Internet Marketing, which means they will forever be
stuck with at least one foot in the world of
traditional marketing.
And Traditional Advertising is expensive and
daily growing less effective.
FREE
ADVERTISING
AND THE INTERNET WAY
The
ideal, which is to obtain prominent placement on the
major search engines for your keyword phrases comes
at a price.
One
way to reach your goal is to use one of the
pay-per-click options available through Google and
Yahoo. It
is possible to bid for a particular position on
Yahoo or a positional range on Google. The best keyword phrase to bid on is usually the name of your
city coupled with the phrase, real estate.
So, an agent in Anaheim might want people
looking for “Anaheim real estate” to find his or
her site. Any
time a visitor actually clicked on one of these
“Sponsored Sites,” the Web owner must pay a fee
to the search engine.
A
better way to reach your goal is to start with a
custom or semi-custom Website so that you can get
top positioning for your keyword phrase in the FREE
section of the search engines.
Not only do more Web users rely on Websites
in the free section but also the budget for
obtaining and maintaining paid placement is very
costly in many areas.
The ideal of obtaining Free search engine
placement to reach millions of motivated prospects
can only happen if your Website is set up properly.
To obtain a Free Custom Web Plan that will
show you the way to reach the ideal, visit me online
at
http://www.sellrealestate.net/FreeWebPlan.asp.
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Check
Your Web Design Savvy |
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What
you and everybody else wants from the Internet
is FREE advertising worth thousands of dollars a
month. And, this is doable but not with some cookie-cutter Website
that comes loaded with standard information and
links that are available to thousands of other
agents who all want the same results that you
want. The
Website that you set up for your business is the
ultimate key to your success.
And, the design of your Website has to
please both your prospects and the major search
engines.
WEB
DESIGN BASICS
If
you would like to test your Web Design Savvy,
visit
http://www.sellrealestate.net/
webdesignsavvy.htm and see how well you score.
If you are the Broker or a Team Leader you
might find another Quiz helpful in guiding you
onto the right path.
Visit http://www.sellrealestate.net/
OnLineSuccess.htm to see whether or not you
are currently Positioned for Online Success.
WALKING
A FINE LINE
While
it may seem that trying to develop a Website that
pleases both search engines and people is a mighty
tall order, it is really quite elementary, as
Sherlock Holmes might have said had he lived in
the Internet age.
The people who run the search engines know
a thing or two about marketing and advertising so
it turns out that if you simple strive to create a
Website that will please the search engines, you
are well on the way to pleasing your customers as
well. The
outcome here is what is known as an “Optimized
Website.” And,
when you have a site that is truly optimized for
people and for search engines you will begin to
see the results of the wonderful Internet Promise. Call me if you are ready to begin. 888-814-5347.
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