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The
Link Between
Help and Sales
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In last
week’s newsletter I used a Website designed to teach
people how to refinish a table as an example of an
Information Type Website.
Sticking with that example, let’s see how this
approach actually sells products and how the same approach
can be used effectively to generate Hot Leads and Paying
Customers for real estate agents and brokers.
THE
INFO WEB PLAN
In order to
be helpful to someone who plans to refinish a table, the
Web designer must think about the steps to refinishing
furniture. If
the purpose of the site is to provide useful information
but also to sell products, the Web designer must arrange
the Website with this dual purpose. Each step is broken into what I call a Mini-Marketing
Strategy, which might include:
- Preparing
the furniture
- Staining
or painting the wood
- Preserving
the finish
- Getting
Professional Help
HOW
MINI-MARKETING LEADS TO SALES
Preparing
the furniture will outline the steps for preparing the
table and can be a natural lead in to sell products such
as sandpaper and/or stain remover.
Staining or painting the wood should demonstrate
how that process is done and make it easy for viewers to
purchase staining products and tools online.
Preserving the finish will be about varnishing and
will offer several varnishing products for sale.
Getting Professional Help will make it easy to
contact the local Refinishing Service.
To see an example of a Website that has lots of
Information for real estate professionals who want to know
more about Online Marketing, visit http://www.sellrealestate.net.
| STEPS
TO OPTIMIZATION
In
order to design a Web page for the search engines
you must:
- Complete
a Keyword Relevancy Search
- Write
text to support the selected keyword phrase
- Include
appropriate Meta Tags
- Avoid
graphics that annoy search engines
These
steps must be included in addition to creating
each page to generate maximum leads from people.
Our company specializes in creating
Optimized Real Estate Websites, please call toll
free 888-814-5347 for information or visit us
online at http://www.sellrealestate.net. |
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Let’s
do the same thing now only with a real estate
Website with providing real estate information and
generating real estate leads and sales as the goal.
THE
REAL ESTATE INFO WEB PLAN
In
order to be helpful to someone who plans to buy or
sell real estate, the Web designer must think about
the steps involved in each transaction.
Right off the bat you can see that a real
estate Website is more complex than a site designed
to help those who want to refinish furniture.
If you would like FREE help with a plan
specific to your needs call me toll free at
888-814-5347 or visit http://www.sellrealestate.net/
FreeWebPlan.asp.
KISS
In
order to simplify the explanation, I will only deal
with a Website designed for folks who want to sell
their real estate. The same steps would be needed
for buyers if the Website is a dual purpose site.
So, if the purpose of the site is to provide
useful information but also to generate listings,
the Web designer must arrange the Website with this
dual purpose. Each
step is broken into what I call a Mini-Marketing
Strategy, which might include:
- Sellers
in a Geographic Farm Area
- Owners
Trying to Sell on Their Own
- Sellers
Whose Listing Has Expired
- Getting
Professional Help
HOW
MINI-MARKETING
LEADS TO LISTINGS
Sellers
living in a geographic farm area will be interested
in knowing what homes in the area have sold for in
recent months.
A Mini-Marketing strategy for these folks
might be a Web section that shows recent sales data.
Owners who think they will try selling on
their own might respond to a Mini-Marketing strategy
that offers them Free Advertising on your Website.
Sellers that have listed their home with no
results may respond to a Mini-Marketing Strategy
that informs them why some homes do not sell and
what they can do about it.
Getting professional help is a section on the
Website that makes it easy for folks to contact you
when they are ready for professional help.
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Ok,
there is a relationship between what you have on
your Web pages and the results you can expect to
achieve from your Website.
In other words, some Web designs are made
for generating leads and some are not.
But so far we have focused all our efforts
on giving PEOPLE what they want in order to
generate leads.
Of course you must do that but what if
people never find your Website?
If people cannot find your Website all your
helpful information, cleverly developed to
maximize the Website’s lead generating
capabilities will be for nothing!
Did we leave something out?
Yes, we left out the step of Web promotion.
So let’s take care of that right now.
WEBSITES
AND WEB SYSTEMS
A
Website is a collection of Web pages usually
relating to a particular topic that is publicly
accessible on the World Wide Web. A Web System is
a package that includes a Website but takes it a
step further to include ways of promoting the
Website as well as highly targeted methods for
generating leads.
The highly targeted methods for generating
leads are what I call Mini-Marketing Systems.
The ways of promoting the Website also need
to be built in.
THE
OTHER TARGET MARKET
In
addition to designed Web pages that are helpful
and useful to people, you must design those same
pages so that they are meaningful and relevant to
Search Engines.
If you leave out the step of designing
pages that are relevant and meaningful to Search
Engines, you will not get the chance to be useful
and helpful to people.
HOW
PAGE DESIGN
LEADS TO TOP PLACEMENT
When
we create custom Websites that are Optimized for
Search Engines we not only design each page for
people but we also design the page to please
Search Engines.
It is possible to do both at the same time.
For more information Search Engine
placement and how to get it, visit http://www.sellrealestate.net/
SearchEnginePlacement.htm.
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Lead Generator
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