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Buyers
on the Rampage
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Not many
complaints from real estate professionals when buyers are
standing in line with fists full of cash and shouting to
outbid each other for a piece of the American Dream.
Well, I did hear from some quarters that listings
sold before the agent could upload the data on the
Website. I
always felt real bad about that.
Some others complained that FSBOs didn’t convert
to listings in such high numbers and that the Expired
Listing Market has literally dried up.
SELLERS
RETIRING ON
REAL ESTATE PROFITS
In
California, folks were selling homes for sinfully high
prices then moving off to states where prices were still
reasonable. Many
agents sold multiple homes to new arrivals from the Golden
State. The
buyer would live in one house and rent out the others and
live and the rental income.
WHEN
BUYERS ARE BUYING
A good
business plan for dealing with this kind of a market
depends on your position in the community. A relatively
new agent without a strong referral base will get best
results by targeting the online buyer.
A good, optimized Website that can get high search
engine rankings is just the ticket.
A well known agent with an established referral
base might also choose to target the online buyer but can
also continue to go after listings.
A good Website that is optimized for the search
engines will work to attract buyers but the Website must
also include mini-marketing strategies that target
sellers.
WHAT
IS THE BEST PLAN FOR YOU?
Visit
me online at http://www.sellrealestate.net
/FreeWebPlan.asp, answer the questions about your
marketing needs and goals and I will help you work out a
very precise business plan for the market conditions that
exist in your area.
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At
the present time, most of the country is
experiencing a Market Shift in real estate.
After several years of working with Buyers on
the Rampage, we are now meeting the Cautious Buyer.
The Cautious Buyer is facing higher interest
rates so can afford less house and he has got to be
deaf and blind if he doesn’t know that home prices
are going down.
The Cautious Buyer wonders, How Far Down?
SO
WHERE DO YOU SHIFT?
When
homes stop selling as soon as they are listed for
more than the listing price and interest rates move
up, listings tend to stay on the market longer.
FSBOs are not so cocky and successful and may
experience frustration when their home does not
sell. Many
listings will not sell because the owner who decided
to sell when the market was hot is not able to
adjust his thinking when sales cool down and prices
drop. So
a good Website that includes mini-marketing
strategies that focus on FSBO and Expired Listings
needs is just what you need to succeed in this
market. Visit http://www.sellrealestate.net
/RealEstateLeadGenerator.htm to see a demonstration Website we call The
Lead Generator. When you check out the Website’s
contents, you will understand why we call it that.
TARGET
CAUTIOUS BUYERS?
The
buyers in this kind of a market are Cautious but
they are still there.
Buyers may not be as plentiful as they were
in a hot market but they still use the Internet to
start their search for real estate information and
if you want to attract them, you need to be out
there where they will find your Website.
GIVE
BUYERS WHAT THEY WANT
The
IDX information on your Website is very important
when you are targeting buyers no matter what the
market is like.
If you would like more information about IDX
(Internet Data Exchange), what it means, how it
helps you and how to get it on your Website, visit www.sellrealestate.net
and click on the IDX Solution link.
A drop down menu will appear with lots of
information about this very BIG topic.
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Willing
Buyers &
Willing Sellers |
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Sometimes
you wonder if there ever was or ever will be again
a stable real estate market.
You know what I mean… That time when
statistics say that a 10% turn over rate for homes
is typical in most communities.
A stable market exists when homes
appreciate 5% to 12% a year and folks in this
country tend to live in their home about 5 to 7
years and then move on.
SHIFT
TO BUYERS OR TO SELLERS?
In
a stable market it makes sense to take a proactive
approach to both buyers and sellers.
Again, the Internet is the best place to be
to generate buyer leads and your approach to
sellers will depend on your experience and your
preferences.
NEW
AGENTS CAN COMPETE
Sometimes
I talk with new agents who feel intimidated when
it comes to working a geographic farm.
In some areas, homeowners are deluged by
postcards, newsletters and flyers from
well-established agents who have been working the
area for years.
It is hard to compete in that arena but it
CAN BE DONE.
The way it can be done is by being more
clever than the experienced agent, especially when
it comes to using the Internet.
This is where who designs your Website can
make a big difference.
Call me toll free at 888-814-5346 and we
will talk about ways that any agent, new or
experienced, can use clever Web design and
Internet technology to literally OWN their farm
area.
HOW
WE ARE JUDGED ONLINE
An
experienced agent who has done smart marketing for
years in an area will have an advantage in name
recognition and awareness when it comes to
marketing but online we are all judged by
different standards. The online prospect judges all of us by the quality and type
of information we provide.
We are judged by whether or not the
information on our Website has been seen on
several other sites, as happens often with
template Websites. We are judged by how easily our Website navigates, how
quickly it downloads and whether or not the
prospect every finds the Website to begin with.
The Internet has imposed a new set of
marketing rules on all of us.
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