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GENERATING
REAL ESTATE LEADS
One
of the major purposes of Real Estate Web Design is to
attract qualified buyer and seller leads.
In order to accomplish this goal, the Real
Estate Web Designer needs to be well grounded in
marketing, graphic design and in programming or
Internet technology.
Ideas
for Generating Real Estate Leads
Several
types of effective Lead Generation offers that work on
real estate Websites include: Contests/Sweepstakes,
Free Information and Free Services.
The offers themselves are important but so is
the way in which the offers are made.
I have seen Real Estate Web Designs in which a
visitor is confronted with page after page of Contact
Forms without any real good reason why the visitor
should fill them out.
I have also seen Real Estate Websites that are
nothing more than Come-Ons with feedback forms.
Instead, you will generate more real estate
leads and more qualified leads when you first GIVE
visitors some important information and then OFFER to
give more to those who fill out your Feedback or
Contact Form.
Good
Real Estate Web Design and Good Real Estate Marketing
In
addition to Web pages with good real estate offers, a
real estate Website must be where prospects will find
it and it must contain a good follow up strategy as
well. Email
is a vital part of good real estate Web design. A
strategy that you simply must have as part of your
Real Estate Design is a monthly Real Estate
E-newsletter. This
is a vital part of how you will keep in touch with
leads. |