3 STEPS TO TOP SEARCH ENGINE PLACEMENT
Since 80% of the real estate market uses the Internet to search for property and information about real estate, any real estate agent or broker who wants outstanding results needs to know how to use Internet Marketing, and that means knowing how to get top search engine placement in the FREE or organic section. The three areas of Website development that are most vital to this endeavor are: Real Estate Web Design; Page Content and Backlinks. Get all three right and you’ll be a Winner! For a FREE SE Placement Analysis, visit sellrealestate.net/freeseoanalysis.asp
REAL ESTATE WEB DESIGN
There are many ways to go about designing a Website. Some of these ways are compatible with search engine technology but many are not. Isn’t it a no-brainer for a real estate Web designer to avoid those design elements that confuse or interfere with the search engines’ robots? You would think so but still many Web designers use framed pages, Flash graphics and Java script and there is no good reason for it.
PAGE CONTENT
Assuming the design elements are correct, the search engine robots will scan your Website looking for ORIGINAL CONTENT. In essence they ask: Does this Website belong in with shoe stores or with real estate information? Is this Website about real estate in Kansas or in Alaska? How do they figure this out? They look at Title, Description and Keyword tags and the scan and evaluate the words on all of your Web pages. If the words on your Website are exactly the same as hundreds of other Websites, as happens when you choose a Template Website, then your Website does not have original content.
BACKLINKS
Every time the search engine robot scans your Website, it looks to see how many other important Websites link to the site they are evaluating. These are called Backlinks. The more quality backlinks a Website has, the higher it will rank in the search engine’s results.
TAKE ACTION
If top search engine placement is important to you, and it should be, you will want to work with a Real Estate Web Design company that will set you up with the right design elements, original content and sufficient backlinks to get the job done. Please contact me toll free at 888-814-5347 or Email me today to plan for getting your Website on Page One.
Noel Markham, M.A.
Internet Marketing Analyst & Consultant
888-814-5347
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