A GUIDE TO REAL ESTATE WEB DESIGN
Key issues for real estate Web designers who are also aiming for top search engine placement include layout and design issues as well as content and networking strategies. Keep in mind that search engines do not see graphics so that all of the words, read that keywords, that appear in the graphic are lost on the search engine robots. Since search engines do not see inside framed pages, it is a good idea to avoid that design element for all real estate Web designs.
Content is important for search engine placement and for the ultimate user of the typical real estate Web design—the buyers looking for real estate information. Buyers want to see listings and they want their search made easy. This is why custom IDX options are so important when it comes to converting a visitor to a buyer. Content is important for search engines for another reason. Search engines evaluate a Website by the content it keeps. It reads or scans page content and from that it evaluates where the Website should be placed in its index. This is a situation where More is Better because the more content you have guiding the search engines, the more likely you are to get placed in the right index and placed high enough so people will find you. In competitive areas and for competitive keyword phrases it is necessary to supplement good, optimized real estate Web design with good old-fashioned networking. Only in today’s world, this networking comes in the form of linking out to others and encouraging others to link back to you.
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