REAL ESTATE WEB DESIGN AND WORDS
While many agents think that fancy graphics are a vital part of real estate Web design, the fact is that words are more important. Words are more important when it comes to getting top search engine placement and words are more important when it comes to client or user satisfaction.
Regarding top search engine placement, words are key and graphics can even be harmful. Therefore, good real estate Web design uses words in such a way as to please the search engines and to guide them to proper placement for the Website. Now many of you know that people tend to reject pages that are too wordy or too busy but this conflict is easily solved. Pages with words can be a part of any optimized real estate Web design and the same Website can have and should have pages that are created specifically for people. These pages can have more graphics, more feedback forms, etc.
Good real estate Web design uses words to guide visitors to optimum use of the Website. Text written for people should be concise and clear. It is possible and even desirable to have a Website that has pages for people and pages for search engines and words are primary in both instances.
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