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Real Estate Marketing, Real Estate Web Design |
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REAL ESTATE WEB DESIGN UPDATESIt is important when planning your real estate web design to plan for updates. Adding up to the minute information or simply new information to your real estate web design will cause the search engines to consider the site an important authority on the subject. And the subject is the market you are targeting. It is common for real estate agents to adopt tag lines such as ?I want to be your Realtor for life,? or ?Serving River City Home Buyers.? Of these two tag lines, the first is inappropriate as it focuses on your needs instead of your visitor?s needs and the second tag line is a good example of targeting your market. So, your market is the audience you want to attract. On the home page, within the meta tags and on one or more landing pages, your target market needs to be addressed. And, just as in real life, nothing stays static; your real estate web design must not remain static either. Updating content can come about in many ways. Your real estate Web designer needs to include sections that can be updated easily. One way to do this is with a blog that either you update or someone you hire updates on a regular basis. Remember, blogs are for search engines and not so much for people. Another way to update the real estate Web design is with a custom IDX. In this instance, the MLS updates every 24 hours, so if the site is designed to allow the search engines to see the MLS data on your site, you will be updating every 24 hours. Other ways of updating your real estate web design can also be programmed and include data such as the number of listings and sold properties in an area or any other information that is available thru your MLS. Although you will need to budget for this kind of programming and make sure that your real estate web designer does this kind of programming, it will save you countless dollars and bring delightful results in the long run. |