|Just to make life a little more confusing, people often use the term ?landing pages? to mean different things. In putting together a Real Estate Web Design for a Realtor we consider landing pages to be very important. And in Real Estate Web Design there are different kinds of landing pages. There are Informational Pages and there are Call to Action Pages.
In real estate Web design, each keyword phrase the customer wants us to use gets its own unique Informational Landing Page. This gives us a special place where we can demonstrate the client?s knowledge and understanding of the area. This page will generally include a lot of text but can also include graphics.
Call to Action pages in real estate Web design are set up to motivate and encourage a visitor to get more involved. This kind of landing page might offer a Free Home Evaluation or Free Email Listing Alert. The trick of successful real estate Web design is to get visitors to the site and then get them to interact with the site owner.
Should your landing page be devoted to one and only one offer or can it be effective to include two or more offers on a landing page? Our experience in real estate Web design shows that the most powerful Call to Action Page makes one and only one offer. Choices make people have to think.