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Do
Not Ask Me Why
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Anyone who
has a Website that is advertised or promoted in any
way knows what I mean.
I am talking about requests for information that
originate from your Website but that turn out to be
insincere to say the least.
Maybe the return Email address is bogus; the phone
number is a dedicated fax line or a voice mail system set
up specifically for screening calls that will never be
returned. Why
would a person go to all the trouble to send you an Email
request if they had no interest in your response?
Again, Do Not Ask Me Why, because I don’t know.
What I do know is how to cut down on those
infuriating Emails and how to increase the number of
qualified leads that originate from your Website.
WHAT
- NO EMAIL LEADS PHONY OR OTHERWISE?
If you are
totally under-whelmed with Email response from your
Website you definitely have a problem with the marketing /
advertising / promotion of your site or there could be a
major design flaw that you have not discovered.
The first step is to fill out one or all of the
feedback forms on your Website to make sure that you are
actually receiving the Email that is sent from your site.
If that is not the problem you have at least
narrowed it down to a problem with Web content and/or a
problem with promotion.
In other words, if no one wants what you are
offering on your Website or if no one can find your
Website, you’ve got a problem.
HOW
TO GENERATE QUALIFIED LEADS
Would you
like this question answered for you personally, keeping
the kinds of prospects you want to attract in mind?
I will be happy to provide you with a FREE Custom
Web Plan that will spell out in detail what your Website
needs to include in order for you to generate qualified
leads. To get
your Free Custom Web Plan, visit http://www.sellrealestate.ne
t/FreeWebPlan.asp, answer the questions about your
goals and needs and I will contact you.
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Honesty
is the Best Policy |
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think it is a good idea to state on your Website
exactly what you are willing to provide prospects,
what they can do on their own on your site and what
they will need to do to obtain further services or
information from you.
Sometimes people fill in a form on a Website
expecting to get follow up information via Email or
on another page on the Website but what they get
instead is a telephone sales call that they did not
want. This
is why you may get Email requests where the person
has put in a phony phone number.
SAY
WHAT YOU’LL DO AND DO WHAT YOU SAY
Most
people feel cheated when they respond to dishonest
advertising and they don’t like the person or
company that cheated them.
This means that you should not advertise that
people will find recent sales data for a particular
neighborhood on your Website unless that data is
really there. If
a person responds to this offer only to find that
they have to put in their name, email and phone
number in order to obtain this information, the odds
are that the person will go away with bad feelings
about you. You
don’t want that do you?
GIVE
PEOPLE OPTIONS
As
you know, a Website is a place where you can provide
useful, helpful information to prospects who may be
in need of your services.
You provide this information to induce or
encourage them to visit your Website and you hope
they will decide to contact you and do business with
you as a result. A strategy that is helpful to both you and your prospects is
to create interactive Web pages that make it easy
for prospects to obtain information of interest
online but with the option to request further
information if wanted or needed.
For specific information on how to develop
lead generating Web pages, visit http://www.sellrealestate.net/
LeadGeneration.htm.
While you are there, it may be helpful to
know that this Website is set up as a tutorial for
real estate agents and brokers on how to design or
develop an effective, lead generating Website.
Call me toll free at 888-814-5347 if you have
questions. |
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A
Website can be designed to encourage
qualified leads while it discourages
tire-kickers.
A Website can also be designed to
maximize the number of visitors who choose to
rely on you for their real estate needs.
When you are ready to talk about ways
that a Website can work for you, visit http://www.sellrealestate.net
/FreeWebPlan.asp and we’ll work out a
complimentary plan for you.
PUT
AUTO-RESPONDER TECHNOLOGY TO WORK
Auto-responder
technology makes it not only possible but easy
for you to keep in touch with prospects over
time with little or no effort on your part.
Let’s say that a prospective buyer
completes a form on your Website that asks you
additional or targeted information about
properties for sale in your area.
If you have a good, auto-responder system
built into your Website it is possible to send
each person a series of pre-prepared messages
that focus on that person’s area of interest.
With this kind of technology built into your
Website you will keep in touch with prospects
whether they respond to your phone calls or not.
This is important to do because some
people just are not ready to take Action even
though they sent you an Email.
But they are somewhat motivated to take
action or they would not have visited your site
in the first place.
So, use Email to your advantage and
you’ll be pleasantly rewarded when the
prospect is ready to act and remembers who you
are and how to find you because of your Email
campaign.
PREPARE
MESSAGES IN ADVANCE
There
are times when a pre-prepared message system is
not what you need but you still might save time
by having a few well thought out responses that
will work in typical situations. For example, maybe you have started to work with a
prospective, out-of-town buyer and you had a
time scheduled to talk on the phone but the
prospect was not there.
Yes, of course you will leave a phone
message but it will save you a lot of time if
you have an Email message that you use in these
times and send it off.
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