A Quick & Easy Self-Check to Find Your Website's Marketing Value

 

     Check the box next to items that your Website includes.  
Leave blank if your Website does not include that feature. 

10 Points for Web Design

While you get no extra points for having multiple Websites, give yourself 10 points for having at least one Website. Buyers and sellers expect real estate agents to have a Website.

10 points for having a Website
10 Points for Clarity

Give yourself 5 points if your contact info is on the top part of your home page.  Give yourself another 5 points if your city and state is predominantly listed on the home page. Web visitors feel uncomfortable if they cannot easily find important information.

5 points if your name, phone and Email appear on the top part of the home page
5 points if the name of your city and state is mentioned predominantly on the page
10 Points for Buyer Content

Give yourself 5 points if your Website gives visitors the ability to search all your MLS listings.  Take an additional 5 points if you have a custom IDX option that shows your contact information on every MLS listing. This is most important information for buyers and can be created to make sure you generate leads.

5 points for including MLS Search
5 points for a Custom IDX with your contact info on every listing
30  Members Only Points

Give yourself 10 points if your Website has been professionally optimized for inclusion in the major search engines. Take 10 points if your Website includes tools to make it easy for you to share links in order to obtain high ranking on the major search engines.  Give your Web 10 Points if you know your top three keyword phrases.   

10 points for an optimized Website
10 points if your Website has built in link sharing tools
10 points if you know your top three keyword phrases
30  Points for Seller Content

Give yourself 5 points if your Web offers a free CMA.  Take 5 points if your Web offers sellers online home pricing tools or information.  Give yourself 10 points if your Web includes a password protected Sellers' Checklist to keep your clients up to date.  Take 10 points if your Website includes good seller information such as recent sales data for your area. 

5 points if Web offers sellers a Free CMA
5 points if Web offers sellers home pricing information
10 points if Web includes a password protected Sellers' Checklist
10 points for good seller content such as recent sales data for the area