A
Quick & Easy Self-Check to Find Your
Website's Marketing Value
Check
the box next to items that your Website includes.
Leave blank if your Website does not include that
feature.
10
Points for Web Design
While
you get no extra points for having
multiple Websites, give yourself 10 points
for having at least one Website. Buyers
and sellers expect real estate agents to
have a Website.
10
points for having a Website
10
Points for Clarity
Give
yourself 5 points if your contact info is
on the top part of your home page.
Give yourself another 5 points if your
city and state is predominantly listed on
the home page. Web visitors feel
uncomfortable if they cannot easily find
important information.
5
points if your name, phone and
Email appear on the top part of
the home page
5
points if the name of your city
and state is mentioned
predominantly on the page
10
Points for Buyer Content
Give
yourself 5 points if your Website gives
visitors the ability to search all your
MLS listings. Take an additional 5
points if you have a custom IDX option
that shows your contact information on
every MLS listing. This is most important
information for buyers and can be created
to make sure you generate leads.
5
points for including MLS Search
5
points for a Custom IDX with
your contact info on every
listing
30
Members Only Points
Give
yourself 10 points if your Website has
been professionally optimized for
inclusion in the major search engines.
Take 10 points if your Website includes
tools to make it easy for you to share
links in order to obtain high ranking on
the major search engines. Give your
Web 10 Points if you know your top three
keyword phrases.
10
points for an optimized Website
10
points if your Website has built
in link sharing tools
10
points if you know your top
three keyword phrases
30
Points for Seller Content
Give
yourself 5 points if your Web offers a
free CMA. Take 5 points if your Web
offers sellers online home pricing tools
or information. Give yourself 10
points if your Web includes a password
protected Sellers' Checklist to keep your
clients up to date. Take 10 points
if your Website includes good seller
information such as recent sales data for
your area.
5
points if Web offers sellers a
Free CMA
5
points if Web offers sellers
home pricing information
10
points if Web includes a
password protected Sellers'
Checklist
10
points for good seller content
such as recent sales data for
the area