SEO SINS...DO NOT DO THESE THINGS!!!
Want top search engine placement for your Website? I tend to focus on what you should do but sometimes it is easier to understand what NOT to do. So, here?s a list of tactics that will not work and could even get you blackballed. Do not do them yourself and do not let a Webmaster do them on your behalf.
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ONE: TARGET THE WRONG KEYWORD
Choosing the right keyword can make or break your SEO marketing campaign. This may be the biggest error that individuals and even some SEO experts make.
TWO: IGNORE YOUR TITLE TAG
Leaving the Title tag empty is very common but it is the most important of your tags. This is an important part of Search Engine Optimization.
THREE: SET UP A FLASH WEBSITE
The search engine spiders cannot read Flash content and therefore cannot index it. If you must have Flash, set up an HTML alternative.
FOUR: USE ONLY IMAGES FOR HEADINGS
Yes images may look better than text but since those spiders don?t see images and do see text, if you want top search engine placement be careful with those images and where you place them.
FIVE: LACK OF KEYWORDS IN THE CONTENT
Your keyword phrases belong on your Web pages. Yes, your title tag is important and so are your description and keyword tags but many people place way too much emphasis on these tags and not enough on the Web pages themselves. Big Mistake.
SIX: BACKLINK SPAMMING
It is a common delusion that it more backlinks are ALWAYS better and because of this some web masters resort to link farms, forum/newsgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.
SEVEN: LACK OF CONSISTENCY AND MAINTENANCE
If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and ? changes in the ranking algorithms of search engines. If you think that you can optimize your site once and forget it, you are sadly mistaken.