|One thing we can be sure of is that most of the people who visit your Website or my Website are there simply for information. No, I do not have some secret access to your back pages but I do pay attention to Web traffic statistics and apparently 90 percent of the people who visit any Website online are there for information. Fewer than 10 percent are what is known as transactional, which simply means they are ready to make a transaction if the right opportunity presents itself. But let?s say 1000 people visit your Website this month. That means that 900 simply wanted information and maybe 50 were serious buyers. Those numbers are not bad.
WHAT IF YOU DID NOT GET 1000 VISITORS?
Of course if your Website does not get so many visitors, your first job is to change that dynamic and find out why not and what you can do about it. The easiest way to analyze your Website is find its SEO SCORE. The SEO Score tells you what parts of your current real estate Web design are weak when it comes to search engine optimization and which parts are strong. You can get your SEO Score by visiting me online at SEO Score. I will tell you your SEO Score, how I got it and what you can do to improve it.
VISITORS BUT NOT LEADS?
But what if you are getting the visitors but not getting the leads? Then I suspect you have a problem with the Website. It could be the graphic design. It could be poor page design. It could be a poor Search function or it could be weak or non-existent lead capture tools. You see, so much attention is spent these days focusing on what search engines want that sometimes people forget to include what people want. Just to make things difficult, people and search engines do not necessarily respond to the same things.
THE WRONG VISITORS
Another problem to consider is that you might be getting the wrong visitors. This can happen when you are marketing with a keyword phrase that could refer to two different places. For example, there is a Portland in both Maine and in Oregon making the keyword phrase, Portland Real Estate, somewhat confusing. An agent in Portland ME might get a lot of Web visitors who really wanted information about Portland OR.
HOW CAN YOU GET MORE VISITORS AND MORE LEADS?
Making the Internet work for you is what our business is all about. If you want top search engine placement, quality leads and sales and a marketing team that makes sure the Internet works for you, please contact me asap.