WHAT DOES TOP SEARCH ENGINE PLACEMENT COST?
The answer depends on whether you mean paid placement, placement in the FREE section or no search engine placement at all. For a FREE Search Engine Placement Analysis, visit http://www.sellrealestate.net/freeseoanalysis.asp and I?ll show you how to get the best placement for your Website.
THE MOST EXPENSIVE OPTION
No search engine placement at all is the most costly option because today?s buyers use the Internet to search for real estate information and a high percentage of them establish their real estate agent or broker connection this way. So, failure to have top search engine placement is very costly indeed. A conservative estimate here is the loss of commission for one home sale per month. In a hot market this would be much higher.
A MIDDLE OF THE ROAD OPTION
Paid search engine placement requires a monthly budget that depends on certain variables. These variables are: your keyword selection; market activity; and the level of placement you want. An unpopular search term or keyword phrase costs less but may be ineffective in terms of results. And the market? Well some areas of the country have a huge market while some have hardly any market at all. Finally, page two placement does not draw very many leads. Estimated budget requirement for this type of search engine marketing ranges from $500 a month if the variables are low to as much as $2500 a month if the variables are high.
THE LEAST EXPENSIVE OPTION
Targeting the top spot in the FREE section of the search engines for your most significant keyword or search term is by far the least expensive and most productive option. There is no monthly fee you must pay to the search engines and the really interesting news is that Websites in the FREE section actually get better results than Websites in the Paid section. In most areas the budget for setting up a Website that will get top search engine placement in the Free section is only a percentage of the commission of one sale. Not one sale per month?one sale, period.
Which option sounds best to you? Going with paid search engine placement is a better option than doing nothing and hoping that somehow buyers will find your Website in the maze of Cyberspace. But going for search engine placement in the Free Section is the best bet of all.
Noel Markham, M.AInternet Marketing Analyst & Consultant