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Real Estate Marketing, Real Estate Web Design |
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THE REWARDS OF PLACEMENTOn the Internet, the prize goes to the Websites that have top search engine placement. This is true whether the Website represents a huge National Company or a solo broker working from home. Now, somewhere between 85% and 92% of all real estate transactions initiate on the Internet so the cost of NOT being there is high. For a FREE Analysis on how to control your Web placement. THE FRUSTRATION OF BEING LEFT OUTI get Emails daily from agents who are ready to throw in the towel as far as search engine placement is concerned. Some agents have tried dozens of Websites; some maintain two or more at a time and still no sales, no placement, no results. I know that some Web designers bend the truth in order to sell their product and that is too bad. Web design is definitely a Buyer Beware situation. Here?s how to stop it from happening to you: ONE: Understand what SEO or Search Engine Optimization means so you will know when a Web designer understands the process or not. You can find a great deal of helpful information on our Website, especially check out the Newsletter Archives. TWO: Ask to see examples of top ranked Websites. THREE: Go back to the first paragraph in this newsletter and request a FREE SEO analysis. There is no obligation, no cost, no risk and you will go a long way towards protecting yourself from one of those Websites that do not work. WHAT IF THE SEARCH ENGINES CHANGE THE RULES ON YOU?I know many Web designers like to blame their lack of success in getting your Website placed high on the search engines on the search engines changing the rules but don?t you believe it. Yes, they have changed their requirements in the past but not often and not by much. They have always....always...required good content, just like today. They have always...always...cautioned against some kinds of design features. More recently they do require backlinks and I don?t see that changing any time soon. THEY?RE NOT OUT TO GET YOURemember, the search engines are not out to get you. They simply want their top rated Websites to be as good, as helpful and as useful to the public as can be. Because if the public finds crummy Websites when they do a search on Google, they will go somewhere else and Google doesn?t want that. Noel Markham, M.A. SEO Marketing Analyst and Consultant Toll Free: 888-814-5347 noel@revalues.com |