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Your
Email Signature
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The very
least amount of marketing you should do is include
complete contact information on every Email message you
send out. Complete
information includes:
Your Name
Your Phone
Your Fax
Your Web Address
Your Email
THE
REASON WHY
The
obvious reason for including a complete Signature on
every Email is obvious.
You want to make it EASY for people to contact you.
When you send an Email message to a prospect it is
easy for that prospect to hit their REPLY button and
respond to your Email.
But what if they want to phone you or visit your
Website? If
they don’t know your Web address or your phone number
they will not be able to contact you.
Even if you think the prospect does know your
number or URL they may not have time to look it up, may
not remember that they have it, or they may simply not
bother to contact you.
HOW
TO CREATE A SIGNATURE FILE
If you
use Outlook Express you set up your signature file by
clicking on the TOOLS menu and then select OPTIONS. To create a signature select NEW and then enter text in the
EDIT signature box. Or, you can click FILE and then find
the text or the HTML file you would like to use. Finally,
select the ADD signature to all outgoing messages box.
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All
advertising works best when you give your audience a
specific reason why they should call you or visit your
Website. See
for yourself which mini ad has more impact.
SAMPLE 1: Noel
Markham, Marketing Analyst and Custom Web Designer – Call
888-814-5347.
SAMPLE 2: Noel
Markham, Marketing Analyst and Custom Web Designer – Call
Today for A Free Custom Web Plan – 888-814-5347.
SAMPLE
3: Want Good Results from Your Web? Visit http://www.sellrealestate.net/FreeWebPlan.asp
for a Free Custom Web Plan.
WHICH
DID YOU CHOOSE?
With ad
sample one I left it to your imagination to come up with
a reason to call me. With
sample ad 2, I made it easier on you.
Call if you want a Free Custom Web Plan.
Sample 2 is the stronger ad.
Sample 3 demonstrates the same rule but instead leads
to a Web address. And,
if you actually do want a free custom Web Plan, please call
me or visit me online.
HOW
IT WORKS FOR YOU
Now look
at a couple sample real estate ads.
SAMPLE 1: Jane
Doe, GRI, CRS, Your Realtor for Life- 888-814-5347.
SAMPLE 2: John
Doe, GRI, CRS. Call
Today for a Free Estimate of Your Home’s Value –
888-814-5347.
SAMPLE 3: Want
to know what your neighbor’s house sold for?
Visit my Website at www.yourweb.com
SAMPLE
1, 2 OR 3?
Actually
Samples 2 and 3 are strong ads while Sample 1 gives no
good reason for calling.
While these samples are purposely short, the same
rules apply to longer ads and messages.
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Starting
Smart means starting with a definite plan in mind
for which markets you intend to target, how you intend
to reach out to them and what results you expect to
achieve. It
is so easy, without a good plan, to slog on with an
ineffective marketing approach that you simply do not
know how to improve. Many real estate agents have Websites that have absolutely no
bearing on their actual marketing goals.
Indeed, some agents have Websites and Web
strategies that are actually counterproductive.
EASY
MARKETING PLAN
Agents
who take advantage of our offer of a FREE Custom Web
Plan are miles ahead of the game because a Custom Web
Plan can only be created in conjunction with a complete
marketing plan. And
when you start with a plan you are Starting Smart.
Again, visit me online at http://www.sellrealestate.net/FreeWebPlan.asp
to get your Free Plan or call me toll free at
888-814-5347.
HOW
TO STAY ON TRACK
A
major benefit of starting out with a Custom Website
is that your Web will keep you on track.
Working together and taking your goals and your
budget for marketing into consideration, we develop a
Website that has high appeal to your target audience and
dictates the kind of ads and other marketing you must do
to promote the site.
For example, a custom Website can be created to
attract expired listings, a geographic farm, FSBOs,
first time buyers, investors and much more.
If the Website is planned properly all you have
to do is make sure that the audience you want to attract
knows about the fantastic offers on your Website.
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