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Words
Work Their Magic
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Words can
inform or guide and words can also inspire and
motivate. A
well-designed Website will use words in all their
capacities.
WORDS
TO INFORM OR GUIDE
Imagine
a prospective buyer or seller clicking on a real
estate Website.
What do you think their very first question is?
Students of human nature will tell you that their
very first question is, “Does this Website contain the
information I want?”
If you are working to set up your own template
Website it pays to remember what your prospects want and
use the right words to assure them.
If you would like to see how much easier and
effective a Custom Website can be visit http://www.sellrealestate.ne
t/FreeWebPlan.asp.
WORDS
THAT REFLECT
WHAT THEY WANT
If your Website heading
is about you and the
fact that you sell real estate you haven’t done the job
unless you know that your prospects are looking for
information about you.
In most cases, they are probably looking for
information about real estate in general or real estate in
a specific geographic area.
In other words, “Tulsa Real Estate Guide” is a
much better heading that “John Doe, Your Real Estate
Guide.”
WORDS
THAT
MOTIVATE AND INSPIRE
Real estate agents and brokers
are no stranger
to words that motivate and inspire as they use them all
the time to describe their listings.
Phrases such as Live the Dream, or Breathe the
Fresh Air, or Enjoyment for Years to Come or A View to
Delight Your Senses are easy to use and appropriate to
sprinkle throughout your Real Estate Website.
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Graphics
are not something to be thrown in willy-nilly on your
Website. When
we create a custom Real Estate Website, a great deal of time
and expertise goes into creating the site’s graphics.
To see how graphics can be used effectively visit
http://www.sellrealestate.net/customweb.htm.
This is actual a tutorial section for real estate
agents and brokers so make sure you give yourself plenty of
time to see how the words and graphics on these Websites
work together for a powerful effect.
GRAPHICS
THAT INFORM AND GUIDE
Sometimes a collage
showing area real estate and
life style activities can truly be worth a thousand words.
Graphics can be designed to focus both on the agent and on
the area but if the only graphic is the agent, there should
be a pretty darned good reason for it. Why? Because
most people who visit a real estate Website are NOT looking
for information about the agent or the broker. They are
looking for information about real estate.
WHEN
GRAPHICS INTERFERE
It is possible to have too much
of a good thing.
Too many graphics, especially large graphics, can
make a Web page download slowly.
Certain types of graphics, such as Flash Graphics,
can cause trouble for the search engine crawler’s
technology so should be avoided or used minimally if you
hope for placement in the free section on the search
engines.
GRAPHICS
THAT ARE SIMPLY YOU
With custom Web design
it is possible to have the
graphics for your Website created just for you.
With original, custom graphics you are well on your
way towards the goal of differentiating yourself from the
competition in a positive way.
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Technology
Makes it Happen |
Actually
it is the marriage of marketing and technology that
makes a Website effective.
The Internet allows for a level of interactivity
never possible before.
And, it is a proven fact that you will capture
your audience’s attention much easier if you allow
them to interact with you.
Of course, filling out a form online is a form of
interactivity but you can do much better than that if
you apply a little creativity and programming know-how
to your Web design.
THE
MORE INTERACTIVITY THE BETTER
All
advertising tries to be personal.
That is why you see the balding gentleman looking
straight into the camera, almost straight into your
eyes, encouraging you to send for his FREE computer
training program. Many direct mail pieces that you receive are addressed
personally to you.
That is better than a letter addressed to
Occupant and advertisers claim they get better results.
Still none of this can touch the Interactivity
possible on the Internet. Using good marketing planning
and smart programming we can ask good questions or
address issues that are important to our prospects and
give them the ability to respond and get a response from
us immediately. Since we know that people respond
favorably to well designed interactive Web pages,
shouldn’t you make sure your Website includes
interactive pages?
INTERACTIVE
PAGES GENERATE LEADS
The fact is that interactive Web pages are the
real workhorse of any Website.
Any time you can ask questions, provide a way for
them to respond and then give them immediate feedback,
you will be ahead of the game.
Sometimes this concept is better seen than
described and so please go to http://www.sellrealestate.net/
LeadGeneration.htm to see what I mean.
Also, check out the Websites you will find at http://www.sellrealestate.net
/customweb.htm.
Take your time to evaluate how interactive Web
pages are used on these site and think of ways you can
spice up your Website with interactive elements.
Call me toll free at 888-814-5347 with your
ideas.
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