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A
How-to-Guide for Real
Estate Webs
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If you are
still waiting for a real Website solution there is a
Website designed especially for you. It contains several
sections that show you the elements of effective Web design.
Notice that I said SHOW you!
This is not an ordinary Website that is filled up
with words that you could read in any good book on Web
design. Instead,
this Website SHOWS you what you need and backs that up with
brief verbal descriptions. You can visit the Website now if
you like by clicking on the following link or if your
browser does not support the live link, you can copy and
paste the Web address in your browser. Go to: www.sellrealestate.net.
You will never wonder about what makes a Website work
after you visit this site.
IS
YOUR MARKETING COORDINATED?
Answer five simple questions
about your current
marketing strategy to find out how well coordinated your
marketing is. The
five questions that you can answer for yourself when you
visit http://www.sellrealestate.net
/coordinatemarketing.asp deal with very important
marketing issues. Unless
you score 100% you are not maximizing your marketing
potential. These
are not off-the-wall or esoteric marketing questions
designed to make you look foolish or uninformed.
You are familiar with the marketing philosophy behind
each one. After
you take the self-quiz feel free to send the results to me
if you want to talk about ways of better coordinating your
marketing or would simply like to share your success.
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All
marketing, especially Websites, works better if there is
a clearly defined purpose the guides the design. By design I mean both the content of the Web pages as well as
what most people usually think of design as the layout or
look of the Website or marketing piece.
When I talk about Web Design I mean the look of the
site, the content of the pages and the way the site
navigates.
By Purpose, I mean something more definite than “To
get more business.” My
definition of purpose includes the kind of leads the Web
owners wants to generate.
I take into consideration the reasons why buyers in
any specific area are buying.
Are people relocating for job opportunities? Is the Website targeting seniors looking for a great place to
retire? You can
see actual Web Designs and read a brief description of the
purpose of each site’s design.
Then you can judge for yourself whether a particular
design supports the purpose.
Visit http://www.sellrealestate.net/customweb.htm.
Notice that you can click on each small Web graphic
for more information.
HOW
TO GENERATE QUALIFIED LEADS
Visitors to your Website will be much more inclined
to contact you if you invite them and make it easy.
That is why a certain number of Web pages on any
effective Website must be created for the purpose of lead
generation. A
great deal of thought and programming goes into good lead
generation pages in order to insure that the leads that are
generated are good, quality leads.
Click on http://www.sellrealestate.net/LeadGeneration.htm
to see how a Web page can help establish your credibility
with even the most mistrustful prospect.
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Search
Engines Demystified |
Only a
few agents can be on the first page of results for
any particular search term and there are really only a
few search engines that people routinely use.
This means that there are very limited
opportunities but lots of demand for top search engine
placement. To get a clear and honest explanation of what
it takes to be where it counts visit http://www.sellrealestate.net
SearchEnginePlacement.htm.
You may not like what you read, but it is the
truth and it is better to know what you are up against
and how to get where you want to be than it is to fall
for any of the various “Get Rick Quick” or “Get
Top Placement for Next to Nothing” schemes that are
out there.
FREE
CUSTOM WEB PLAN
If what you want is a Plan for Success
based
on your particular goals and your specific budget then
visit this page http://www.sellrealestate.net/FreeWebPlan.asp
, complete the feedback form and I will contact you and
help you work out a fantastic plan for absolutely no
charge. With
a custom Website that is optimized for top search engine
placement it is possible to obtain top placement without
having to use Paid Advertising or Pay-per-click.
Also, with a custom Website that is optimized for
both buyers and sellers, it is possible to target a much
wider market than you may have ever imagined.
A
Quick Note: Creating
an optimized Website does not mean that you give up
anything important in order to get top placement on the
major engines. The
search engine’s rules for Web design make perfectly
good sense and will increase your response rate.
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